Can you believe one of the biggest shopping days of the year is happening this week? Yes, we’re talking about Black Friday. South Africans nationwide are getting ready to swipe their cards on all kinds of fantastic deals. In fact, according to PWC, card transactions doubled the daily average on Black Friday back in 2017. Two years later, it’s likely that we can expect to see four times the daily average.
But has your business thought about how to capitalise on this spending frenzy? If you’re late to the party, don’t worry, below are two easy ways you can get involved.
Give early access
To some, the thought of queuing or getting kicked out of websites could make them avoid Black Friday altogether. Why not create a campaign that gives your customers early access to Black Friday? Unique voucher codes could give an exclusive impression with early access to Black Friday. Your customers can avoid the queues or site crashing, and you can receive loads more sales before the day.
In fact, one of the easiest ways to hold a huge one-day-only sale is to create vouchers that can only be used on the day. If customers want to participate in Black Friday, they will need to purchase the vouchers to do so. Bonus; this will also help you manage and predict your stock amount as well as avoid too many visitors on your site.
You could also create a gifting campaign that runs before Black Friday, as well as on the day. Give your customers the option to buy Black Friday vouchers to exclusively cash in on the day. This way, you’ll be able to increase your reach, and sales prior to Black Friday, and on the day.
We all know someone that loves Black Friday. Why not create a campaign geared towards that thought alone?
Allow your customers to buy gift vouchers that they can send to their friends, family or someone in need. Now, they’ll have even more money to spend on the Friday deals.
The only thing that’s better than a great sale, is an added gift voucher on top of that deal.
Once you’ve successfully implemented one of the above-mentioned campaigns, don’t forget to communicate this with your shoppers through an email campaign, social media and in-store.
Think about how you can include this in your newsletters, social media channels, or even running paid ads. There are a number of different tools you can use such as MailChimp and Canva to create these campaigns in the easiest of ways.
We hope that you’ve found this helpful and that you can join the many South African business owners joining in on Black Friday to give their customers more value.
Accepting Card Payments
You want to make sure you have the best equipment at your fingertips to ensure all those payment transactions run as smooth as possible. So make sure you have your WAPPoint card machine ready to start swiping 😉 It’s not too late to get a backup device for Friday, contact us today!