This month we will be looking at fraud from both the cardholder and merchant perspective in order to shed some light on what you can do to protect yourself. The information compiled below is in line with industry-accepted standards and applies to all merchants and cardholders regardless of their supplier. What is the difference between …
Ask anyone in the world who they would want as their heart surgeon. What do you think they would tell you? It’s pretty obvious… they would say, “I want the best there is”. It is human nature to want the best and as entrepreneurs, we only want the best for our businesses too. Unfortunately reality often …
The South African economy is now in a recession, reducing the spending power that customers have or making those who do have spending power a lot more price sensitive about their purchases. Keeping or growing your market share can be tough during these times, especially when competitors compete even more aggressively and customers are more hesitant to …
6 Ways to Structure Your Pricing During a Recession Read More »
5 Ways to Stay Ahead of Your Competitors If you are looking for ways to increase your sales without spending too much, online marketing is the way to go. Many entrepreneurs are under the impression that marketing is expensive and that the only way to sell products or services is through door-to-door or one on-one …
Have recent developments in the South African political and economic spheres been keeping you up at night, led to emergency strategy meetings or stopped you from expanding your business? This month, the WAPPoint team are focused on helping business owners to find ways to overcome the disaster in the economy and turn this into potentially …
4 Ways To Avoid “ Junk Status ” from Affecting Your Business Read More »
Many new businesses fail within the first few years because they lack the knowledge on how to plan for and maintain a steady growth pattern. Some businesses grow so quickly that they cannot keep up and others fail because they have over-invested in inventory and then cannot sell it quickly enough. This month’s blog article …
8 Guidelines That Will Help You Grow Your Business Read More »
8 ways to improve your bottom line through customer loyalty Does your business focus on building customer loyalty? If not, did you know that existing customers spend 67 percent more than new ones and that it is 10 times more expensive to market to new customers than to keep old ones? In a world where customers have …
How to gain customer brand loyalty in your business: Read More »
Be Distinct or Become Extinct This is probably the most important question that you need to answer in your business as it can determine the success or failure of your business. When customers choose between you and your competitors, what is it that sets you apart? If the answer is price or great service, you …
Business Marketing Tip: What makes your business unique? Read More »
